eBook ☆ ePub Natural Capitalism é

kindle å Natural Capitalism á Paul Hawken

Natural CapitalismOn its first publication 10 years ago Natural Capitalism rocked the world of business with its innovative new approach an approach that fused ecological integrity with b Brilliantly written book and somewhat crucial to the understanding of our economy as a whole and the necessity for expertise in specific fields

eBook Natural Capitalism

eBook ☆ ePub Natural Capitalism é ´ ❴EPUB❵ ✼ Natural Capitalism Author Paul Hawken – Eyltransferservices.co.uk On its first publication 10 years ago Natural Capitalism rocked the world of business with its innovative new approach an approach that fused ecological integrity with business acumen using the The story to include the successes of the last decade It clearly sets out the path that we must now take to ensure the future prosperity of our civilisation and our plan This is a book with a positive message saving the environment is good for business And with a bit of modification capitalism can help us do itA key concept is to look for savings in the design of whole systems rather than just in the component parts Like designing a new office block to naturally stay cool in summer rather than installing a efficient air conditioner Or designing a manufacturing process which eliminates waste rather than thinking of the best way to dispose of itMany real life examples illustrate how huge resource savings can be made at low cost while often improving overall productivity You start to wonder why it is not already being done and what we can do to speed things up Somehow we need to break down the negative image of the environment as a burden and encourage a collaborative and innovative culture Hawken et al point out the potential for harnessing the very market forces which have led to so much environmental destruction to help us in this taskNatural Capitalism has convinced me that markets are a powerful tool as long as we remember that they are here to serve us We need to accept that ours has never been a 'free' market system and that we should not be afraid to modify the current distortions which were created for an earlier time We might as well make it in people's short term interests to act responsibly The climate will not care that they have done it for the 'wrong' reasons

Paul Hawken á Natural Capitalism book

Usiness acumen using the radical concept of natural capitalism This 10th anniversary edition features a new Introduction by Amory B Lovins and Paul Hawken which updates This book has changed the way I think