characters The Ten Commandments for Business Failure 107

review ¸ eBook, PDF or Kindle ePUB Ô Donald R. Keough

review ¸ eBook, PDF or Kindle ePUB Ô Donald R. Keough Nclude uit Taking Risks Be Inflexible Assume Infallibility Put All Your Faith in Experts Send Mixed Messages and Be Afraid of the Future As he writes “After a lifetime in business I’ve never been able to develop a step by step formula that will guarantee success What I could do however was talk about how to lose I guarantee that anyone who follows my formula will be a highly successful loser?. Business leaders turned writers tend to take a politically correct tone instead of presenting uncomfortable truths So I did expect some of it from a former president of Coca Cola But here's where the problem lies excessive optimism is no solution to pessimism There lies a fine balance but perhaps with good intentions Don wanted to make it look simple This robs readers from uncomfortable truths I am pretty sure that many great business leaders like Elon Musk flaunt multiple of Donald's commandments of failure In nutshell while I am convinced that these surely are commandments for business failure I disagree that all of these rules apply to 100% of cases as Donald insists

characters The Ten Commandments for Business Failure

characters The Ten Commandments for Business Failure 107 ↠ ➜ [Epub] ❧ The Ten Commandments for Business Failure By Donald R. Keough ➦ – Don Keough—a former top executive at Coca Cola and now chairman of the elite investment banking firm Allen Company—has witnessed plenty of fai Don Keough a former top executive at Commandments for PDF #180 Coca Cola and now chairman of the elite investment The Ten PDF or banking firm Allen Company has witnessed plenty of failures in his sixty year career including New Coke Ten Commandments for PDFEPUB #233 He has also been friends with some of the most successful people in business history including Warren Buffett Bill Gates Jack Welch R. Just finished reading The Ten Commandments for Business Failure 2008 by Donald R Keough To be honest I only bought this book as a wild card for my second book purchases and I wasn't really hoping for a lot from it It turned out to be a dark horse of a business bookWhat caught my attention about Keough's book is that it goes against the common patterns of most business books While most business books would be about ways to succeed and being very adamant about the ways Keough belongs to the same school of business thought such as Phil Rosenzweig and Warren Buffett He admits to not know the formula to success but insteads offers the recipe of success Like how Rozenzweig took on the unfamiliar path of dispelling most business books Keough does it by announcing what most business books don't do tell people what NOT to do for businessThe Ten Commandments are very simple but Keough's wealth in sharing his knowledge proves invaluable From sharing Drucker's philosophies to even pointing out the common psychological tendencies in business his no nonsense classic approach is one that stands firm in an industry where people to churn out new fancy terms for practices that never seem to guarantee success As an added bonus he also offers an optimistic eleventh commandment not just for business people but basically to anyone who reads the bookLastly as a huge favour he theoretically applies his commandments to the 2008 financial crisis and understands that somebody out there is certainly committing one of his commandments right now which he wishes would not bear heavy conseuencesNEXT BOOK Predictably Irrational The Hidden Forces That Shape Our Decisions 2008 by Dan Ariely

Donald R. Keough Ô 7 characters

The Ten Commandments for Business FailureUpert Murdoch and Peter Drucker Now this elder statesman reveals how great enterprises get into trouble Even the smartest executives can fall into the trap of believing in their own infallibility When that happens bad decisions are sure to follow This light hearted “how not to” book includes anecdotes from Keough’s long career as well as other infamous failures His commandments for failure i. This is a nice short book it won't teach you how to market your product raise capital or the other skills covered in typical business books but it will give you some sense of the temperament reuired to lead and build a business Keough peppers the book with lively examples both from Coca Cola and other businesses He ends with the important even though obvious reminder that loss of optimism and passion are a certain recipe for failure and that the term American Dream was actually coined in the depths of the Great Depression It's a nice book to keep on the shelf and gift others Keough keeps the book sueaky clean and doesn't go into some of the activities necessary for any large business which are covered in depth either in Pendergrast's or Allen's company histories of Coca Cola