Mobi » A Simple Strategy to Grow a Remarkable Business in Any Field ↠ Mike Michalowicz
F is in the pudding or pumpkin as it wereRIEVA LESONSKY CEO of GrowBiz Media former editorial director of Entrepreneur magazineMike makes turning your business from ordinary to extraordinary as easy as following a simple step by step recipe This Pumpkin Plan A Simple Strategy PDFEPUBbook reveals degrees of knowledge and wisdom I have rarely seen in writing before If you read only one book this year let it be The Pumpkin PlanB BURG co author ofThe Go Giver and author of Endless ReferralsHes a very handsome young manURSULA MICHALOWICZ Mikes momEach year Americans start one million new businesses nearly percent of which fail within the first five years Under such pressure to stay alivelet alone growits easy for entrepreneurs to get caught up in a never ending cycle of sell itdo it sell itdo it that leaves them exhausted frustrated and unable to get ahead no matter how hard they try This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company Although it was making steady money there was never very much left over and he was chasing customers left and right putting in twenty eight hour days eight days a week The punishing grind never let up His company was alive but stunted and he was barely breathing Thats when he discovered an unlikely source of inspiration
Mike Michalowicz ↠ The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field Kindle
The Pumpkin Plan A Simple Strategy to Grow a Remarkable Business in Any FieldPumpkin farmers After reading an article about a local farmer who had dedicated his life to growing giant pumpkins Michalowicz realized the same process could apply to growing a business He tested the Pumpkin Plan on his own company and transformed it into a remarkable multimillion dollar industry leader First he did it for himself Then for others And now you So what is the Pumpkin PlanPlant the right seeds Dont waste time doing a bunch of different things just to please your customers Instead identify the thing you do better than anyone else and focus all of your attention money and time on figuring out how to grow your company doing it Weed out the losers In a pumpkin patch small rotten pumpkins stunt the growth of the robust healthy ones The same is true of customers Figure out which customers add the most value and provide the best opportunities for sustained growth Then ditch the worst of the worst Nurture the winners Once you figure out who your best customers are blow their minds with care Discover their unfulfilled needs innovate to make their wishes come true and overdeliver on every single promiseFull of stories of other successful entrepreneurs The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue ribbon company that is the best in its fie