Free download AlchemyEXPORT ↠ E-book or Kindle E-pub

Download ð E-book, or Kindle E-pub ✓ Rory Sutherland

' A breakthrough book Wonderfully applicable to everything in life and funny as hell' Nassim Nicholas TalebTo be brilliant you have to be irrational Why is Red Bull so popular even though everyone hates the taste Why do countdown boards on platforms take away the pain of train delays And why do we prefer stripy toothpasteWe think we are rational creatures Economics and business rely on the assumption that we make logical decisions based on evidenceBut we aren't and we don'tIn many crucial areas of our lives reason plays a vanishingly small part Instead we are driven by unconscious desires which is why placebos are so powerful We are drawn to the beautiful the extravagant and the absurd from lavish wedding invitations to tiny bottles of the latest fragrance So if you want to influence people's choices you have to bypass reason The best ideas don't make rational sense they make you feelthan they make you thinkRory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly million times In his first book he blends cutting edge behavioural science jaw dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists The big problems we face every day whether as an individual or in society could very well be solved by letting go of logic and embracing the irrational. Good content

Free read AlchemyEXPORT

AlchemyEXPORT' A breakthrough book Wonderfully applicable to everything in life and funny as hell' Nassim Nicholas TalebTo be brilliant you have to be irrational Why is Red Bull so popular even though everyone hates the taste Why do countdown boards on platforms take away the pain of train delays And why do we prefer stripy toothpasteWe think we are rational creatures Economics and business rely on the assumption that we make logical decisions based on evidenceBut we aren't and we don'tIn many crucial areas of our lives reason plays a vanishingly small part Instead we are driven by unconscious desires which is why placebos are so powerful We are drawn to the beautiful the extravagant and the absurd from lavish wedding invitations to tiny bottles of the latest fragrance So if you want to influence people's choices you have to bypass reason The best ideas don't make rational sense they make you feel than they make you thinkRory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly million times In his first book he blends cutting edge behavioural science jaw dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists The big problems we face every day whether as an individual or in society could very well be solved by letting go of logic and embracing the irrationa. Interesting but long winded

Rory Sutherland ✓ 9 Download

Free download AlchemyEXPORT ↠ E-book, or Kindle E-pub ¼ [PDF / Epub] ☀ AlchemyEXPORT By Rory Sutherland – Eyltransferservices.co.uk ' A breakthrough book Wonderfully applicable to everything in life and funny as hell' Nassim Nicholas TalebTo be brilliant you have to be irrational Why is Red Bull so popular even thL' A breakthrough book Wonderfully applicable to everything in life and funny as hell' Nassim Nicholas TalebTo be brilliant you have to be irrational Why is Red Bull so popular even though everyone hates the taste Why do countdown boards on platforms take away the pain of train delays And why do we prefer stripy toothpasteWe think we are rational creatures Economics and business rely on the assumption that we make logical decisions based on evidenceBut we aren't and we don'tIn many crucial areas of our lives reason plays a vanishingly small part Instead we are driven by unconscious desires which is why placebos are so powerful We are drawn to the beautiful the extravagant and the absurd from lavish wedding invitations to tiny bottles of the latest fragrance So if you want to influence people's choices you have to bypass reason The best ideas don't make rational sense they make you feel than they make you thinkRory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly million times In his first book he blends cutting edge behavioural science jaw dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists The big problems we face every day whether as an individual or in society could very well be solved by letting go of logic and embracing the irration. I would like to have my money back Seriously I hate adverticement and this is what the book describes I do not watch those TV channels that show adverticements I don't like the tricks this book reveals I have about tvelve books by behavioural economists and psychologists Ariely Cialdini Taleb Thaler etc which I have enjoyed This did not add much new to those This book almost made me a socialist though I have never been a one I agree much with the person who gave one point to this book I give my two points from the good start There must be a lot of cultural differences because in Northern countries I am a Finn we regard high taxes as basis of our well being It is difficult to understand the idea of tax rebates to pension contributions because pension is a basic right and belong to everybody The state takes care if your organizations does not automatically pay for it It's going to bringa lot of problems if you give a choice in this matter The perspective of the book is difficult for me What we need is less selling and bying I do not know what was the aim of this book To sell or to show the tricks in order to win them