CHARACTERS ê Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

REVIEW Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

CHARACTERS ê Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing ´ [PDF] ✑ Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing Author eyltransferservices.co.uk – EyltransferAs many people as possible and creating maximum impact why not measure everything and make all of your marketing accountableThat's what this book is all aboutIn the world of direct marketing Brian Kurtz has seen it all and done it all over almost four decades And he lives by the philosophy Those who did it have a responsibility to teach it Here's a small sample of what you'll learnThe Pillars of Being ExtraordinaryThe Principles of why Original Source mattersThe Characteristics that are present in every world class copywriterMultiple ways to track the metrics that matter in every campaign and every medium online and offlineWhy customer servic. Wow wow wow This book is incredible I got through reading this book in 3 days because it is just that goodIn a world that is constantly pushing make 1million tomorrow in your sleep or any other get rich uick scheme this book is refreshing and thought provokingSome of the strategies and tactics revealed in this book I've heard before but Brian Kurtz breaks down the core principles of WHY they work so that you can apply them in other areas of your businessThis book is a masterclass on how to get rich slowly how to operate from a place of depth vs width and how to build relationship capital to ultimately make moneyHere are the top 5 things I learned reading this book1 The #1 reason why creating long form content copyvideo helps you make money long term even if they've only paid you 10 upfront Unless you understand the psychology behind this principle you wouldn't even notice how you're doing it wrong in your business2 All paying clients are not eual Why there's a BIG difference between a client who has only bought once from you and a client who has bought 3x from you The one may seem obvious but it's not what you think3 Related to #2 Segment your list and use customized language for each segment In other words STOP sending out mass emails that use the same language for everyone raving fans buyers and nonbuyers4 The ripple effects of what happens when you create a barrier to switch for your customersclients5 How easy it is to build relationship capital every single day with less than 5 minutes of thought and actionThere's no doubt in my mind that I'll be reading this book at least once a year every year It is an instant classic that you know will make you tons of money long term

SUMMARY Ó EYLTRANSFERSERVICES.CO.UK ´ eyltransferservices.co.uk

A Business PDFEPUB #189 Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state of the art strategies tactics and channels Overdeliver Build eBook #243 of today Overdeliver distills his expertise from working in the trenches over almost four decades to help readers Build a Business for a PDF build a business that maximizes both Build a Business ePUB #8608 revenue and relationshipsMarketing isn't everything according to Brian KurtzIt's the only thingIf you have a vision or a mission in life why not share Build a Business for a PDF it with millions instead of dozensAnd while you are sharing it with. Usually with marketing books or business books in general you have a single idea that could be said in 10 pages that’s stretched out over 300 pagesThe authors of these “books” are writing them not because they have a pressing message that MUST be written but rather they want to be seen as an expert in their field and so a book doubles as a business cardIn other words they’re interested in getting speaking engagements rather than writing an excellent bookAnd that’s what strange about Overdeliver Unlike most business books that say hardly anything Overdeliver compresses the collective wisdom and lessons of an entire industry into less than 300 pages hardcover editionIt’s actually a book where every chapter is worth reading where every page deserves to have notes taken from it and where many off handed comments made by the author are worth than marketing courses that charge 1000 dollarsOverdeliver doesn’t feel crammed or rushed but FULL This is the book to buy if you need a definitive resource on direct marketingWhen I purchased it I was worried that this book would just be a loose collection of Brian’s memories about his time working at Boardroom I couldn’t have been wrongInstead of daydreaming about his career Brian uses real life examples to prove timeless principles that you have to apply to your own business if you want your marketing to work for youAnd what’s great about Overdeliver is it goes beyond just marketing It talks about all the aspects of business even the “mundane” parts that are still just as vital While in other books these aspects can seem dull in Brian’s Overdeliver they are just as interesting to read about as the “sexy” marketing stuffAs for the actual read itself I had a great time It was really fun to read and as I moved through the book I was constantly coming up with new ideas One idea alone totally changed how I was going to launch a new info business for example  Overdeliver is a full solution a definitive guide I wouldn’t be surprised if this book started being referred to as “the bible of direct response” because that’s exactly what it isI’m a copywriter and this book was really useful for me I’d say it would be extremely valuable to other copywriters as well and anyone who uses sales copy and direct marketing eg paid traffic online email etc to make money for their businessYou don’t have to rediscover the wheel of marketing if you’re in business Brian’s already built a Ferrari and he’s giving you the keysOverall it has my highest recommendation  

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Overdeliver Build a Business for a Lifetime Playing the Long Game in Direct Response MarketingE and fulfillment are marketing functionsThat the most important capital you own has nothing to do with moneyAnd much Whether you're new to marketing or a seasoned pro this book gives you a crystal clear road map to grow your business make money maximize your impact in your market and love what you're doing while you're doing it Kurtz takes you inside the craft to help you use all the tools at your disposal from the intricate relationship between lists offers and copy to continuity and creating lifetime value to the critical importance of multichannel marketing and so you can succeed wildly exceed all your expectations and overdeliver every ti. I heard about Overdeliver via a trusted friend and ordered the KindleAudible combo immediatelyIf you or anyone you know is involved in direct response marketing I would urge you to consume the information enclosedI had listened with my main business in mind B2b and was thinking about what I had learned from the book whilst preparing this reviewMulling over Brian's teaching about the importance of your list and also the lifetime value of your customers I was hit with a thoughtA side project I have that helps people with dementiaOverdeliver has directly shown me how I can reach out and have greater positive impact on the lives of both people suffering with dementia and their familiesI have no doubt that the book will have a permanent place on my phoneKindle for multiple listensreads